Marketing & Sales Simplified: The Shortcut to a Thriving Private-Pay Practice
If you’re wondering how to market and grow your private-pay practice, this is where you need to be.
You don’t have time to waste on marketing that doesn’t work. Every day without a clear strategy is a day you’re losing potential patients.
Think of The Kli'nishen's Atelier Sales & Marketing Academy as your low-cost, high-impact business mentor—helping you attract patients, grow your practice, and market with confidence. Founding members get in for just $27/mo! Lock in this special rate today!
Nearly a decade ago, I started creating brands for clinicians, and through that process, I naturally found myself sharing sales and marketing advice to help them grow. I wanted to make that same expertise accessible to anyone launching their private-pay practice.
This is for you if…
You’re building a direct-pay, private-pay, or concierge practice and want patients who actually value your care.
You’re tired of random marketing tactics that don’t bring in the right people.
You want to grow your practice without feeling pushy, salesy, or burnt out.
You’re done guessing—you're ready for clear, practical strategies that actually work.
What You’ll Get Inside
✔ Guidance on tailoring a clear marketing & sales plan—so you stop taking wild guesses and hoping something sticks.
✔ How to confidently attract & convert patients who are already looking for what you offer.
✔ A community of like-minded clinicians who get it—no fluff, just real conversations.
✔ A continuously growing collection of curated masterclasses, guides & checklists— inspired by your real-world questions.
✔ Monthly Group Coaching & Live QAs so you can get answers, not just more information.
Founding Members get in for just $27/mo
This growing collection is already valued at over $8,000, and I'm just getting started! Secure exclusive access for just $27/month before the price increases.
Access My Masterclasses & Mini Explainer Series Anytime
How I Capture Leads & Implement What I Teach
Designed to give you a clear, actionable strategy for attracting leads, nurturing relationships, and converting potential clients—all without relying on paid ads. This system will help you generate organic leads in a way that is sustainable and scalable.
Create a Custom GPT: Your Marketing Assistant
Discover how a custom GPTs (AI tools tailored to your voice and brand) can revolutionize your marketing strategy! From crafting engaging social media posts, blogs to patient education materials, this masterclass provides actionable tips to save you time.
Why your Website Is Not Converting and How to Fix It
Your website should work as hard as you do. If it's not converting traffic into appointments, leads, or sales, chances are your digital storefront isn’t speaking the right language. Focusing on strategy, emotion, and usability will make the difference.
The Secret to a High Converting Website
Whether you're in the planning phase of launching your private-pay practice or your current site is barely a landing page or a full build that’s collecting dust, we’ll walk through what’s missing, what matters, and how to fix it fast.
Turn Lead Magnets into Patients
How to Create a Lead Magnet That Attracts Private-Pay Patients & Clients! I’ll walk you through exactly how to create a high-value lead magnet that builds trust, establishes authority, and helps potential patients say, “I need this provider in my life!”
Truth About ADs: Inside the Numbers
A Case Study based on numbers from a DPC Client Running Meta ADs. You'll be able to determine by the end of the masterclass if ADs are for you and learn how to calcuate your Return on Investment (ROI).
Access to ALL My eBooks
Branding Personality
Perfect if you're starting or revamping your private direct-pay/dpc, concierge, cash-pay, or private-pay practice!
My Ideal
Patient
Transform Your Direct Care Practice: A Strategic Guide to Finding and Keeping Your Ideal Patients
The Font
Pairing
Why some brands instantly feel high-end and polished, while others feel generic or outdated. Spoiler: It’s all in the fonts.
Access to ALL My Guides, & Action Plans
Why Social Media Should Not Be Your Main Lead Gen
If TikTok, Instagram, or Facebook change their algorithm, gets hacked, or (gulp) disappears tomorrow, your connection to your audience goes with it. I will teach you ways to lead generate offline.
The Time-Saving Clinician: Smart Practice Automations
Your step-by-step guide to automating your practice so you can spend more time with patients and reduce no-shows. Learn how simple automation tools can keep your practice running even when you’re off duty—giving you more time.
Make Your Custom GPT for Content Creation
Marketing your private-pay practice can feel overwhelming—blog posts, social media, patient newsletters. What if you had a tool that could create this content for you, saving hours of work and thousands of dollars?
The Private-Pay
Growth Strategy Checklist
Struggling to Attract the Right Patients? Learn to define your niche, craft messaging, and target the right audience. Simplfy your daily tasks to stay visible, engage patients, and drive growth.
Turn Clicks into Patients: Guide to Website Conversions
Site conversion is about turning visitors into booked appointments or paying patients. Unlike insurance-based practices, direct-pay practices must actively guide visitors to take action.
How Follow-Ups & Metrics is the Missing Link for Growth
Many struggle with inconsistent patient inquiries. Learn once a lead shows interest, how you to keep them engaged with a structured system that nurtures them from inquiry to patient/client.
Lead Tracking & Follow-Up CRM Spreadsheet
Tracking your leads helps you uncover which marketing efforts are actually moving the needle—so you can confidently scale what’s working and cut what’s not. Also, Manage and nurture leads more effectively, so potential patients/clients don’t slip through the cracks.
Clinician to CEO: The Growth Cheatsheet
You didn’t leave insurance-based medicine just to feel trapped in your own business.
If you don’t think like a business owner, your practice will start running you. It’s time to shift from clinician to CEO—because freedom starts with owning your role as the leader.
The Trust Factor: 5 Ways to Build Instant Trust
Learn to build "that" connection—that moment when someone feels seen, understood, and confident in what you offer—it is the missing link for so many doctors, clinicians, and therapists trying to grow their practice.